Why We Must Increase Our Prices: A Message to Our Valued Customers

To our valued customers,

We are writing to share an important update about a change that was not an easy decision for us to make. For the first time in many years, we will be adjusting our prices. We understand that price increases are never welcome, and we want to be transparent about why this change is necessary and how we remain committed to delivering you the quality and service you expect from us.

Since at least 2018, we’ve proudly maintained our pricing without any increases, despite challenging economic conditions. However, the reality is that the cost of running our business has risen significantly. Inflation has increased by 28% since 2018 – a figure that reflects growing pressures across all sectors. In addition to covering these inflationary costs, changes in the minimum wage, increased Employers National Insurance contributions, and necessary salary adjustments to fairly support our team have all contributed to higher operational expenses.

The main reason for this increase is to ensure that our staff salaries remain in line with inflation and minimum wage requirements. We believe it is our responsibility to fairly compensate our hardworking team, whose dedication and efforts are the backbone of the quality and service you have come to rely on.

Even though inflation has increased by 28% since 2018, our aim is to keep price rises to 10% or below wherever possible. We are committed to limiting the impact on our customers while still ensuring that we meet the financial demands of operating sustainably and ethically. This balance allows us to continue providing the goods and services you trust without compromising on quality or the support we offer to our dedicated staff.

Price rise examples:

We want to stress that this decision was not made lightly. For as long as possible, we absorbed these additional costs without passing them on to you, our valued customers. However, to ensure the sustainability of our business and to continue providing the high-quality products and services you trust, this step is essential.

We deeply regret having to take this action and sincerely hope for your understanding. Our team is grateful for your continued support and loyalty over the years. By making this adjustment, we are ensuring that we can maintain our standards, recognize the hard work of our employees, and continue serving you for many years to come.

Thank you for standing with us, and as always, for your trust in us. Should you have any questions, don’t hesitate to get in touch; we are here to listen.

With gratitude,
All the staff at EcigZoo