Vape Duty Levy - Status Page

The Government is introducing a new tax on vaping, the Vape Duty Levy, from 1st October 2026.  Prices will not rise immediately, as we are allowed six months to sell through our duty-free stock.

We have increased the stock we hold at duty-free prices to last as long as possible over the next six months, until 31st March 2027.  The stock is available on a first-come, first-served basis, and we cannot guarantee how long it will last.  We are hoping to last past Christmas, but that depends on demand.

Vape Duty Levy - Status Page

The Vape Duty Levy will increase costs on all e-liquids, whether containing nicotine or not by £2.64 per 10ml, inclusive of VAT.

Frequently Asked Questions:

Have a question?: Contact Us

How much will e-liquids cost when the vape duty levy is applied?

  • These are some examples:
  • Our ZJuice nic-salt, with full discount, is currently £2.50 per bottle.  After duty, it would be £5.15
  • A £12.99 shortfill with two nic-shots free would be around £40-£45 (12x £2.64 duty tax added)

Are these prices historically high?

  • Strangely enough, these new duty prices are not the highest.
  • When vaping first started going mainstream, in about 2011, a 10ml would cost £4.99 and a shortfill £25.  Accounting for inflation, that is the equivalent of £7.66 per 10ml, and £38.38 for a shortfill in today's money.  Vaping just got much cheaper as it went mainstream.

Will you still do free nic-shots?

  • Unfortunately not; a £1 nic-shot will cost £3.65, and it would not be possible to give these away free.

Will the duty apply to nicotine-free e-liquids?

  • Yes, all liquids, including nicotine-free, plain vape bases, flavourings, PG & VG

Will you be selling DIY liquids?

  • No, we will stop.  The tax is so extreme that a 500ml bottle of VG, which is currently £4.99, would cost about £135, as it would have a tax of 50x £2.64 applied to it.
  • Buying VG at, for instance, Boots or a non-vaping supplier, not sold for vaping purposes, would not have the tax applied.  We suggest sourcing PG & VG elsewhere.  Be aware: shop for food-grade / pharma grade, you would not want to vape industrial stuff.
  • We may sell pure flavouring long-fills, highly concentrated; then you would need to source your own PG & VG.

Can I just import e-liquids from outside the UK?

  • If customs catches it, you would need to pay the duty.
  • If you are coming in from abroad, e.g from holiday, there is a 50ml allowance.  Anything over 50ml must be declared, and duty paid.

Will you be selling shortfills?

  • We are considering it, but we expect demand to decline. Shortfills are already dying out as people have moved to pod kits.  With a bottle costing £40, we cannot foresee many people staying on shortfills.